web copy samples

Disclaimer:  As I value the privacy of my clients and understand their need for confidentiality, my portfolio does not always display some of my most recent work. The samples listed here do however give you a good indication of the quality of the work I do deliver.




Mermaid Wizdom CBD Infused Skin Care Products & Spa Retreats


I was asked by the creator of Mermaid Wizdom to develop her CBD infused skin care & spa retreat start-up's brand voice and identity as well as write four pages of website copy for the launch of her new website. 

The project included:

  • creating a tagline, mission & vision statement
  • creating a brand identity & brand voice
  • four pages of original, SEO optimized web pages consisting of an About Page, Philosophies Page, Skin Care Range Product Page, and Spa Retreat Product Page

After agreeing on a basic structure for the website and establishing the brand's target audience, preferred language and tone of voice, I created a final product that best represented the Mermaid Wizdom brand.  The client was delighted with the final results.








What my clients say

Having worked with a couple of other writers who were good but were not able to take my vision and put it into words, Lieze handled my frustrations and turned them into hope.
She nailed it on the first draft!
It was way beyond my expectations and I’m so happy to have such a talented writer added to my team. I look forward to working with her on future projects!!

Chris Grebisz CEO, Mermaid Wizdom

Objectivity is crucial in the cannabis debate. Lieze’s work fully meets this criterium and is therefore of great value to us.
With her thorough research, attention to detail as well as her objective approach to the different aspects of this complex issue, she is a welcome addition to our organization as well as to the market position of cannabis consumers.
Her passion for the profession is evident in her writing.

Dimitri Breeuwer Chairman, CannaWijzer Foundation

Anyone can put words on paper.  But the right words, in the right order…?

That you leave to an experienced professional like Lieze, whom, with her talent, insight, creativity and tirelessness has shown us how powerful content can actually be.

We will certainly continue to work with Lieze in the future.

Daan van Adrichem Co-Founder, Cannabis in Town

It’s been a real success to work with Lieze, who is talented, engaged and very proactive in her way of working.

We will certainly continue working with her for content creation in the future.

Loic Aubonney CEO, uWeed