FIRST IMPRESSIONS MATTER. Your website is no different from a blind date or a job interview… If you don’t hook your visitors within the first few seconds, THEY WILL MOVE ON. And along with them, potential customers.
"Copy is a direct conversation with the consumer." – Shirley Polykoff
The main purpose of copy is to convey a clear message about who you are, what you do and what value you add. It needs to incite action and a desire to know more. It should also tell them what to do next.
"Decide the effect you want to produce in your reader." — Robert Collier
Part writer, part psychologist, part marketer, I know how to grab the attention of your ideal client. I know how to make them feel that they NEED what you have. I immerse myself in the profile of your target customer and use that insight to write marketing and website copy that encourages the casual browser towards your products and services, turning leads into actual customers.
I do this by creating clear, actionable and informative copy in the form of:
- Landing Pages
- Website Copy