Newest Ground-Breaking Research: Several Studies Show Cannabis Effectively Treats ADHD Symptoms

Posted Leave a commentPosted in Cannabis, CBD Oil, Health, Medical Cannabis, Mental Health

Although in cannabis and ADHD research is in its infancy, the increasing number of scientific studies being conducted, are starting to increasingly show that cannabis can be a valuable complementary, and even primary treatment for combating the difficulties and symptoms associated with ADHD.

How Case Studies Can Help Grow Cannabis Businesses + 9 Ways to Incorporate Them in Your Marketing

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  Zig Ziglar once said “If people like you, they will listen to you. If people trust you, they’ll do business with you.”  In fact, it’s probably my favourite marketing quote out there. Although this is an effective philosophy to embrace by all industries, it is specifically relevant in the Cannabis Industry.  Processors and producers […]

3 Ways Standardisation Helps Cannabis Businesses Increase Profits

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  The words standardisation and regulation have merrily been bandied around within the cannabis industry. Even more so since authorities are moving towards the legalisation of both recreational and medical cannabis. Both regulation and standardisation are needed if the cannabis industry is going to start walking in the shoes of other grown up and legitimate industries. However, […]

3 Steps Cannabis Businesses Can Take to Reframe Marketing Strategies to Fit the Needs of Clients

Posted 2 CommentsPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  As someone trying to get your product or service out there AND being part of the cannabis industry, you face a very unique set of challenges when it comes to your cannabis marketing strategies. Things like the confusion around the product you sell (cannabis is a drug, right?), the stigmas that are still attached […]

Content Marketing for Cannapreneurs + 7 tips to get you started (infographic)

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, CBD Oil, Marketing, Medical Marijuana

  We can agree that content marketing for the cannabis industry is a bit weird… (thank you captain obvious!)  It is an industry that has to deal with years of anti-cannabis propaganda.  One whose customers are, by and large, still vastly uninformed. It is an industry with real people.  People with personal stories who have […]

The Story of Charlotte’s Web CBD Oil: Can it work for your child too?

Posted Leave a commentPosted in Cannabis, CBD Oil, Kids, Medical Marijuana

  Once upon a time, there was a little girl named Charlotte. She suffered from Dravet Syndrome – a very rare form of epilepsy.  And with that, her fairytale ends and her story begins… A story of a little girl’s journey of recovery using cannabis and the brothers that created Charlotte’s Web. Only 3 months […]

The Definitive Guide to Cannabis Law in the Netherlands – It is probably not what you think…

Posted Leave a commentPosted in Cannabis

  The Netherlands is known for pretty much three things:  cheese, windmills and weed.  Visiting Amsterdam has become a type of rite of passage for pot smokers worldwide. There is a distinct weed culture associated with the Netherlands, especially Amsterdam.  Reportedly, 25-30% of tourists to the Netherlands visit coffeeshops but, with the recent introduction of […]

What the hell is going on with cannabis research in the behavioural sciences?

Posted Leave a commentPosted in Cannabis, Medical Marijuana, Mental Health

  I set out to write an article about cannabis use and mental health. Yet, going through the scientific research and journal articles, something hit me and it hit me HARD. As someone that worked as a behavioural scientist with just under a decade’s worth of academic research under the belt, I was struck by […]