About Me

Lieze Boshoff Cannabis Content & Copy is a content and copywriting agency, specialising in telling the extraodinary and individual stories of cannabis businesses.

Using my unique experience and expertise in psychology, marketing and the cannabis industry, I create copy that inspires your audience to action and content your tribe values to create your unique and memorable brand identity.

Originally hailing from Cape Town, and having worked in London as a head hunter & marketer, and studied in Edinburgh and Bremen, I now find myself in a small village in the north of the Netherlands.  I hold a Bachelor’s degree in clinical psychology (NMMU) and a Master’s degree in neuropsychology (University of Edinburgh) as well as diplomas in Aromatherapy, Reflexology, Reiki and Hypnotherapy.

I also spent a couple of years working on a PhD (Rijksuniversiteit Groningen) the nature of consciousness in the context of the holographic universe theory and quantum physics.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”  –Steve Jobs

It is this background in both psychology and marketing that puts me in a unique position to write copy that helps cannabis companies like yours attract, convert and retain more customers.  With my knowledge of psychology I “read” the minds of your target audience and build a profile, figuring out what problem you solve for them.  I combine this, my knowledge of the cannabis industry, and marketing strategies to guide your readers towards your products or services – all without being in-your-face salesy about it.

My academic experience, in turn, gives me a knack for re-writing scientific jargon into content that is easy-to-understand, engaging, and informative.  And by you providing your audience with trusted and valuable information, the latest research developments and distinctive perspectives on the business of cannabis, you build your credibility as a trusted source of information.  And in this game of business, credibility is king.

I also believe that nothing beats having a personal relationship with my clients.  That is why, when you hire me, you only hire me and my expertise.  No subcontractors, no agencies and no middlemen.  Every strategy, every word has been written by me.